The price of a punchline

No-SELL SALES PITCH PLAYBOOK Bob Being Bob Tax: Why Most of Us Can't Afford It When Authenticity Backfires Last week Bob Katter threatened to punch a journalist in the mouth for asking him a provocative question. Many shrugged it off as “Bob being Bob.” But authenticity isn’t always an asset. When “being yourself” means aggression, you end up paying a reputational tax. Bob's story wasn’t his policy. It was his fist, his tone, his threat. That moment gave permission for conflict—no surprise...