“So, what do you do?”
It’s a simple question—but it quietly measures how well you understand your own work.
Last week, we went to a networking breakfast where everyone had 45 seconds to pitch their business. One after another, people stood—phone in hand—and read their spiel.
Smart people. Strong businesses. But when it came to describing what they actually do, most didn’t look out to the room—they looked down into their palms.
The elevator pitch was meant to be simple: explain what you do in the time it takes to ride a lift. And yet somewhere along the way, it shifted from “Tell me what you do” to “Sell me everything you do.”
We cram job titles, buzzwords and results into a single breath—then wonder why it falls flat.
You’ve heard it before:
“We’re a multidisciplinary consultancy delivering integrated growth solutions across digital and customer strategy.”
Technically correct. Emotionally vacant.
Most elevator pitches don’t land because they’re written to impress, not express. They sound like brochures, not belief.
In this week’s No-Sell Sales Pitch Playbook, we look at how to rebuild those 45 seconds so they actually move people—in conversations, meetings, and in moments where buy-in is on the line.
A clear 45-second pitch does three things:
- Leads with the problem. People lean in when you name something they recognise.
- Frames the shift. Show the transformation—what changes because of you.
- Uses language that travels. If others can’t repeat it, it’s not clear yet.
Happy Pitching,
Pete & Rosie—The Pitch Camp Team