Last week’s Playbook was about clarity—being able to describe what you do without notes in moments that matter.
This week’s about timing.
In good communication, what you don’t say matters just as much as what you do.
Think of Phil Collins’ In the Air Tonight. For more than three minutes, the song holds back—just voice, synth, atmosphere. Then the drums arrive, and the room shifts. The wait gives them gravity.
Speaking works the same way. Most people talk through their best ideas—filling every silence, justifying every point, and explaining their way out of impact.
The pause isn’t hesitation; it’s confidence held long enough for meaning to settle.
This week’s No-Sell Sales Pitch Playbook looks at how to stop oversharing your thinking, how to recognise when you’ve said enough, and how the right pause can do what another paragraph never will.
Happy Pitching,
Pete & Rosie—The Pitch Camp Team
