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Wouldn’t it be nice to bring the right amount of swagger into every room?
For some of us, in certain rooms, swagger might as well be Swahili.
Better left to the experts.
Many write it off as imposter syndrome. But it’s not.
And it’s not a lack of skill.
It’s you—not quite owning your value in the moment.
At Pitch Camp, we’ve seen this so often we’ve given it a name:
Muzzle Memory.
What’s Muzzle Memory?
It’s the instinct to dial down your presence, even when you know your stuff.
You don’t doubt your ability—you just don’t like talking yourself up.
Because somewhere along the line, you learned that too much confidence could get you in trouble.
Maybe you grew up with lines like:
- “Don’t speak unless you're spoken to.”
- “Be respectful of your elders.”
- “Nobody likes a show-off.”
- “Don't get too big for your boots.”
- “Children should be seen and not heard.”
So, you went into your shell a little.
Watched your tone.
Held your tongue.
You played small—even when your ideas were big.
And now, decades later, that same internal script still kicks in around certain kinds of authority—because your nervous system remembers what it was like to be punished for speaking up or standing tall.
That’s Muzzle Memory.
And it blocks the self-belief every pitch relies on to cut through.
How to rewrite the script
The good news?
You can rewrite that script.
Not by trying to manufacture a performance or be something you’re not.
By shifting your mindset from "unworthiness" to "generosity".
That shift is as simple as treating your pitch as a gift.
Because giving something is easy. It feels good.
And that changes everything.
It creates the conditions for you to feel like you’re bringing real value to the room—and to see your audience as recipients, not adjudicators.
When that happens, your body language changes.
So does your tone.
And all the science starts to work in your favour.
And just like that, the swagger you thought had deserted you?
It walks back in.
Remember the 7-38-55 rule
Developed by UCLA’s Professor Albert Mehrabian, it shows that when people form a first impression:
- only 7% comes from the words they say
- 38% comes from their tone
- 55% comes from body language and facial expression
So when you play small, you’re holding back the majority of what makes you compelling.
Want to stop whispering your value?
You’re not alone. We help non-salespeople and reluctant pitchers retrain their Muzzle Memory to pitch with clarity, calm, and conviction.
Pitch Camp is usually run in-house, but we open a few public sessions each year.
Want the details? Reply “TRAINING” to this email and we’ll send them your way.
See you next week,
Pete & Rosie – The Pitch Camp Team